Marketing Operations Lead

Customer Experience & Technology Department
Location
New York, NY
Category
Default  
Job Type

Description

Marketing Operations Lead (Sr. Technical Producer)

Job Purpose and Goals

  • The goal of the MktgOps Lead is to support, provide solutions for, and improve the agency’s digital marketing needs from the perspective of digital marketing platforms and technical execution.
  • The role exists as part of the MktgOps team and is an active collaborator with the larger Customer Experience (CX) team to ensure ongoing projects/initiatives are aligned with agency needs.
  • A large percentage of time will be spent on:
    1. Overseeing agency needs with respect to Digital Marketing Platforms.
    2. Acting in a Business Analyst capacity to define business rules and system requirements for CRM, Social and CMS based engagements.
    3. Ensuring data and privacy compliance while documenting data management best practices and requirements.
    4. Working closely with Project Management to ensure project technical process and risks/challenges are understood in the context of project execution and WBS’.
  • The individual is expected to identify and understand their educational needs and act on them to ensure they are prepared to tackle new types of platforms, technologies, and workflow processes.
  • The individual reports to the VP of MktgOps who will provide mid- and long-term objectives, act as a sounding board, provide support/mentorship, and opportunities for formalized training to ensure success of the individual and team.

 

Primary Objectives/Responsibilities

  • Manage and advise on the administration of digital marketing platforms. Work with teams to identify optimal resources and workflows for projects as needs and tools evolve.
    • Email CRM: Marketo, Salesforce Marketing Cloud
    • Web CMS: Kentico, Adobe Experience Manager
    • Client Sales Rep Digital Materials: Veeva CLM/CRM
    • Social Media Platforms: Facebook, Twitter, LinkedIn, YouTube
  • Provide support to teams through documented standards, processes, and checklists to ensure all stakeholders are clear on how projects are executed and managed.
    • WBS vetting and scenario planning with Project Management
    • Business Rules Documents
    • RACI grids
    • Data and System Architecture documentation
    • Data Management protocols and standards
    • Process workflows and schematics
    • Translation of client technical governance
  • As new technologies and systems are introduced to the agency, the individual should be among the first to have expertise and immediately integrate and operationalize them within the agency.
  • Act as a cross functional digital liaison to ensure standards, risk thresholds, and communication/language are consistent throughout the organization.
  • No job is too big or too small. The MktgOps lead is a problem solver with a broad skillset to help teams keep moving forward.

Required Experience/Knowledge:

  • 10+ years in digital marketing and marketing technology
  • 5+ years as a Technical Project Manager, Producer, or similar role/responsibilities
  • Extensive experience in major workflow/process improvement initiatives
  • Strong understanding of web technologies, development processes, marketing automation platforms, data architecture
  • Good understanding of organizational finances and management
  • Good understanding of workflow process methodologies and process management
    • (Waterfall/Agile/Hybrid/Lean Six Sigma/BPM)
  • Some exposure to healthcare/pharmaceutical advertising

Desirable qualifications and software certifications

  • Administration of Task Management Tools/Creative Review tools/Approval workflow systems
  • Marketing Automation Certification (Marketo, Salesforce Marketing Cloud)
  • WebCMS certifications (Adobe Experience Manager, SiteCore, etc.)
  • PMP Certification
  • Yellow+ Lean Six Sigma Certification

 

Skills/Attributes

  • Approachable/Personable – Carries themselves with humility and respect for others
  • Organization – Does not require oversight in managing workload, is able to prioritize needs, and accomplishes tasks on time
  • Digital Literacy/Subject Matter Expertise – Has a strong understanding of marketing technology. Is able to comprehend complex digital concepts and is a highly motivated self-learner
  • Communication – Is a strong listener and is able to interact with teams and clients at any level. Is able to translate complex digital concepts into layperson descriptions for non-technical audiences
  • Critical Thinking/Risk Management – Is able to analyze and assess situations for potential risk and recommend solutions
  • Fiscal Responsibility and Integrity – Is experienced in balancing Time/Cost/Scope at the brand project level up to the organizational level. Operates with the best interest of the organization in mind
  • Trustworthy/Transparency – Is self-aware and honest about their capabilities, capacity, and knowledge
  • Resourcefulness – Is able to work with what is available and fill gaps/needs to the best of their ability
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